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Please note that we do not keep stock on hand. All titles are ordered upon your request (Some being imported). This allows us to offer you unparalleled variety. Standard ETA is 7-10 working days if in stock with the publisher. If out of stock ETA is 6-8 weeks to import. Contact us for availability and ETA before ordering to avoid dissapointment..

Publishing July 2025
R 470.00
SKU: 9781399735155
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International bestselling author and scientist Nicklas Brendborg reveals how our biology is being manipulated to form unhealthy habits and how we can break free to live longer, healthier lives. Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad. This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.
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International bestselling author and scientist Nicklas Brendborg reveals how our biology is being manipulated to form unhealthy habits and how we can break free to live longer, healthier lives. Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad. This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.